FOR BRANDS · LABELS · STUDIOS · NETWORKS
Television history is disappearing.We're the ones saving it.
XUVO™ is a living archive of pre-streaming television — the commercials, music videos, trailers, and station IDs that built modern pop culture — restored to the highest quality and broadcast to viewers who are there because they love this content. Partner with us and your brand's legacy plays right next to your newest offering.
From the team behind Xyrena — officially licensed partners of Universal Products & Experiences, Legendary Entertainment, and a dozen other licensors.
THE BIG IDEA
This isn't a licensing pitch. It's a preservation project your brand belongs in.
Decades of broadcast culture — the ads people can still sing, the videos that defined MTV, the trailers that packed theaters — are scattered across vaults, aging tape, hard drives, and forgotten archives. XUVO exists to find it, restore it, and put it back on the air. Partners can hand us assets, or we’ll work with you to locate the best surviving materials. We work from original masters wherever they exist, invest in remastering where they don't, and upgrade the archive whenever better material surfaces.
The greatest archive isn’t the one that’s stored. It’s the one that’s watched.
For your brand, that preservation comes with a superpower no other screen offers: your past and your present, side by side. A viewer watches your 1988 spot — the one they grew up on — while your current campaign plays in the banner beside it, with one scan or click to act. Nostalgia opens the heart; you're standing right there when it does.
THE ADS ARE THE ENTERTAINMENT
On every other platform, an ad interrupts. On XUVO, viewers tuned in to see it. Your message lands on an audience that's primed, nostalgic, and glad you're there — the opposite of the skip button.
PAST × PRESENT PLACEMENT
Your classic content airs; your current offer rides alongside — clickable banner ads that can open your app, expand fullscreen for an easy scan, or play your trailer fullscreen with sound. You pick the behavior and where your QR and button sit; change any of it instantly, self-serve.
ARCHIVE-GRADE PRESERVATION
Original masters, professional remastering, and quality upgrades over time. Your legacy is displayed like the cultural artifact it is — never a blurry rip with someone else's watermark.
REAL-TIME ANALYTICS
Hours of brand engagement, ad performance, QR scans, app launches, top viewer locations — live in your portal, exportable as a boardroom-ready PDF.
FULL CONTROL, ZERO RISK
You approve what represents you. Self-serve portal, instant ad swaps, takedown rights, and XUVO reviews everything before air. Your brand guidelines survive intact.
NOT A COMPETITOR
XUVO is short-form and always-on — the channel people keep on when they're not 'watching TV.' We don't fight your streaming service for eyeballs; we hand it viewers.
Primed
Viewers chose a channel made of ads, videos, and trailers. Your content is the feature, not the toll.
Ambient
An always-on broadcast that turns the TV into living furniture — hours of dwell time, not seconds of tolerance.
Actionable
QR commerce and in-app links close the loop from warm memory to measurable action, on the spot.
CONSUMER BRANDS
The commercials people remember are yours. Own that.
Nostalgia marketing is one of the most consistently powerful levers in the playbook — and XUVO is the only channel where it runs 24/7 as the main event. Your classic spots air restored and celebrated, credited to you, inside a curated broadcast. Beside them: your banner, your current campaign, your QR code, your app link. When the jingle hits, so does your call to action.
- Classic spots restored, curated, and credited — a museum placement, not a meme repost
- Self-serve banner ads (static or motion) alongside your own content
- Brand profile page on TVs and xuvo.com — history, socials, one-scan store access
- Preferred pricing on modern ad placements, managed in the same portal
- Engagement minutes, scans, launches, and viewer geography for your marketing decks
RECORD LABELS
Your legacy catalog deserves a channel, not a graveyard.
The videos that built your artists are algorithmic afterthoughts on social platforms — buried, compressed, monetized by everyone but the music. On XUVO they're television again: remastered, programmed by era and genre, playing on the big screen in living rooms. Every spin is a doorway back into the catalog — anniversary campaigns, reissues, vinyl drops, tour dates — via the banner and QR running beside the video.
- Era & genre programming puts deep catalog in rotation, not just the two hits
- Artist-level brand profiles: history, socials, and links viewers can act on
- QR straight to streaming, merch, or vinyl — measure catalog lift per video
- Short-form, ambient play that adds an audience without cannibalizing DSP streams
- Preservation-grade masters: your videos looking better than they have since air date
MOVIE STUDIOS & TELEVISION NETWORKS
We're not competing with your streamer. We're its front porch.
XUVO is deliberately not on-demand and deliberately short-form — an always-on channel people leave running when they're not "watching TV." That makes your archive of trailers, network IDs, and bumpers something it can't be anywhere else: a permanent, ambient billboard for your franchises. Picture it — a viewer catches the original Jurassic Park trailer, restored, and one click later they're streaming the newest Jurassic World in your app, or scanning a QR to buy the 4K box set. Your history sells your present. We just keep it on the air.
- In-app linking: from a classic trailer to your streaming app in one click
- QR commerce for physical media, tickets, and anniversary releases
- Network IDs & bumpers curated as beloved cultural artifacts — pure brand equity
- A profile per franchise: every IP gets its own page, banner, and analytics
- Zero overlap: no long-form, no on-demand, no subscriber tug-of-war
- Takedown rights and full asset control, always
LOCAL BUSINESSES
The hometown commercial is back — and it geo-targets now.
Nothing hits like local nostalgia: the car dealership jingle, the furniture store mascot, the late-night spot everyone in town can quote. XUVO serves local classics to viewers in and from your market — our Hometowns feature means expats who moved away still see the ads they grew up with — while your modern banner runs beside them with directions, offers, and a scannable QR.
- Geo-targeted play: your market and the people who moved away but still love it
- Your vintage spots preserved and aired; your current offer beside them
- Same self-serve portal and analytics the national brands get
- We can digitize from tape — send us what's in the closet
WHY VIEWERS STAY
An experience, not a feed. That's the moat.
YouTube has the clips. Social has the memes. XUVO has the feeling — a real channel that keeps moving forward like cable did: limited rewind (three videos, tops), one skip per ten minutes, pause so nobody misses their favorite — but no bingeing, no rabbit holes. And around the broadcast, utilities that make it the household's retro command center:
STARCAST 4000, 24/7
XUVO’s own take on the classic local-weather experience — inspired by the beloved WeatherStar of the 90s — with live forecasts, radar, and city cams, pixel-perfect.
LIFE SIGNALS
Viewers connect Google Calendar, iCal, and their shopping accounts for on-screen birthday reminders and real-time delivery updates.
NEWS TICKER & MORE
A scrolling ticker, era filters, and audio modes. The TV becomes ambient, personal, and always worth leaving on.
More dwell time than any ad-supported app has a right to — and your brand lives inside all of it.
THE PARTNER PORTAL
Self-serve everything. Answer to no one's ad ops queue.
Upload banner creative (static or motion) and swap it any time. Assign specific ads to specific videos. Edit your brand profile, deliver assets with full metadata, file takedowns — all self-serve. Every official partner receives a verified profile, modern promotional tools, analytics, and a permanent place within the XUVO Heritage Archive.
- One organization, unlimited brand profiles — every artist, franchise, or product line gets its own page on TVs and xuvo.com
- A label with fifty artists runs as smoothly as a soda with one logo
- Bring your whole team: invite teammates in two clicks, each with their own login
THE NUMBERS, LIVE
- Hours of Brand Engagement across your connected content
- QR scans by destination, device type, and viewer city
- App launches from your in-app links
- Profile views on TVs and the web
- Custom date ranges + one-click PDF reports for sharing up the chain
WHO'S BEHIND THIS
Built by someone who's been on both sides of the brand deal.
Killian Wells started as a pop music artist and songwriter/producer with his own label distributed through Virgin Music/UMG — music that still plays in the in-store playlists of major brands. Before influencer deals were an industry, he was negotiating product integrations into his own music videos and acting as product-placement agent for other artists. He's lived inside brand guidelines his whole career.
He then founded Xyrena — the world's only fragrance house dedicated to officially licensed film and TV scents, working with Universal Products & Experiences, Legendary Entertainment, and a dozen other licensors — work that's made Cosmopolitan call him “the Damien Hirst of the perfume world” and GQ crown him a “fragrance wunderkind.” Along the way Xyrena amassed an impressive IP portfolio of its own, including exclusive rights to its VHS-shaped bottles and VHS clamshell packaging — proof that Killian doesn't just honor other people's icons, he builds original, ownable ones. XUVO is that same instinct at full scale: celebrating the pop culture we love in a way that respects the source material, with the licensing rigor partners require — before the tapes are gone.
FOUNDING PARTNERS
The archive is being built now. Be in it from the start.
Tell us what you have — or what you wish still existed — and we’ll take it from there. Assets welcome in any condition; we handle digitization, restoration, and rights housekeeping with you.
Every partnership is reviewed personally. No cost, no account, no commitment — the application takes about two minutes, and if it's a fit we set up your partner-portal access for you.
XUVO — PRESERVING TELEVISION CULTURE FOR THE MODERN ERA
